An image showing a checklist of what to do after a trade show

Your Ultimate Post-Show Checklist

How to Convert Leads into Customers

You’ve done the hard part: you shook hands, built rapport, and collected a briefcase full of promising leads. Now, how do you turn those conversations into conversions?

The most successful salespeople know that the real work begins when the show ends. A robust, well-executed post-show strategy is the single most important factor in maximizing your event’s ROI.

Here is your ultimate post-show checklist to ensure every lead you collected becomes a customer.

1. Immediate Data Capture & Organization

The first 24 hours are critical. The longer you wait, the less you’ll remember—and the more likely you are to make a data entry error.

  • The Old Way: Returning to the office with a pile of business cards and spending hours trying to decipher notes and type in contact information.
  • The New Way: Use ExpoWizard. Scan each business card as you receive it, right there on the trade show floor. ExpoWizard’s AI transcribes all contact data and even your handwritten notes with near-perfect accuracy. The data is instantly organized, searchable, and ready for the next step.

2. Personalize & Prioritize Your Follow-Up

A generic follow-up email is a one-way ticket to the spam folder. Your next steps must be personal and timely.

  • The Old Way: Sifting through your stack of cards, trying to remember who you spoke to and what you discussed.
  • The New Way: Thanks to ExpoWizard, your notes are already attached to each contact in your CRM. You have the details of your conversation readily available, allowing you to craft a personalized email that references specific points of your discussion, demonstrating that you truly listened.

3. Automate & Nurture for the Win

Once your leads are in the CRM, your work is not over. You need a system to ensure they are consistently nurtured.

  • The Old Way: Manually creating tasks and reminders, which can easily be forgotten or put off.
  • The New Way: ExpoWizard integrates directly with your CRM, automatically setting up tasks for you to schedule a call, send a follow-up resource, or check in later. This automated process ensures that no lead falls through the cracks and that your sales pipeline remains full.

Trade shows are a significant investment. Don’t let the hard work and money you spend go to waste. By implementing a smart post-show strategy and leveraging a tool like ExpoWizard, you can transform your leads into loyal customers and prove that your event strategy is worth every penny.